ASA’s Anzac Day Advertising Guidelines (republished from asa.co.nz): Anzac Day is a New Zealand national holiday commemorated on April 25 each year. It is the anniversary of the landing of the Australian and New Zealand Army Corps at Gallipoli in Turkey during World War I. The Ministry for Culture and Heritage provides guidelines about the use of… Read More

New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More

You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More