Advertising Food and Beverage Products to Children

In addition to the ASA's Code for Advertising to Children, television broadcasters have voluntarily adopted a policy for advertising food and beverage products during children's programmes.

The idea behind the Children's Food (CF) classification is to create a viewing environment where young children are not inundated with unhealthy food advertising.

How it works in practice is that the default classification awarded to food and beverage advertising is a GXC (General Except Children) unless the advertiser specifically requests a CF classification which would allow them to advertise during Children's Programming times.

Broadly speaking, to achieve a CF rating the featured product must meet the minimum standards to be recognised as an EVERYDAY or SOMETIMES food under the Heart Foundation's Food and Beverage Classification System.

Products that do not meet these minimum standards will generally not get a CF rating. We can make exceptions, but only after consultation with an independent nutritionist and reference to the Food Standards Australia New Zealand (FSANZ) Nutrient Profiling Model.

For full details of the CF system, and the other voluntary rules governing television advertising aimed at children, download ThinkTV's (formerly the New Zealand Television Broadcasters' Council) 'Getting it Right for Children' booklet.