Classification System

Every commercial approved is awarded a CAB classification or rating. These classifications determine what time of day the ad may be broadcast. For example, a commercial with an AO rating cannot be broadcast before 8:30pm.

We have over 40 different ratings to guide placement. Below are the most common.

Classifications

RatingDefinition
GGeneral. May be broadcast at any time.

Note that food and beverage products cannot be awarded a G. The equivalent classification for food and beverage advertising is a CF.
CFChildren's Food. An advertisement for a food or beverage that may be broadcast during the hours allocated specifically for programmes aimed at children aged 5-13 years old.
GXCGeneral Except Children. May be broadcast at any time except during programmes which are intended specifically for children under the age of 13.
PGRParental Guidance. May be broadcast after 7.00pm (or during news programmes, or appropriate daytime adult programmes).
AOAdults Only. May be broadcast after 8.30pm (or during appropriate daytime adult programmes).
GAAGeneral Alcohol Adult. May be broadcast at any time except during programmes which are intended specifically for children or young people under the age at which they can legally purchase alcohol.
L830Liquor Advertising. May be broadcast only between the hours of 8:30pm and 6am.
S12Special 12pm. May be broadcast after midnight until the end of the night's adult programming.