CAB classifications

Every commercial approved by CAB is awarded a classification or rating. These classifications determine what time of day the ad may be broadcast. For example, a commercial with an AO rating cannot be broadcast before 8:30pm.

 Rating

Definition

G

General.

May be broadcast at any time.

Note that food and beverage products advertising cannot be awarded a G rating. The equivalent classification for food and beverage advertising is a CF.

CF

Children’s Food.

An advertisement for food or beverages that may be broadcast at any time, including during programmes intended specifically for children aged 5-13 years old.

GXC

General Except Children’s Programmes.

May be broadcast at any time except during programmes which are intended specifically for children under the age of 13.

PGR

Parental Guidance Required.

May be broadcast after 7.00pm (or during news programmes, or daytime programmes suited for mature audiences but not necessarily unsuitable for child viewers when subject to the guidance of a parent or an adult).

AO

Adults Only.

May be broadcast after 8.30pm (or during adults only daytime programmes).

GAA

General Alcohol Adult.

May be broadcast at any time except during programmes which are intended specifically for children or young people under the age at which they can legally purchase alcohol.

L830

Alcohol Advertising.

May be broadcast only between the hours of 8:30pm and 6am.

S

Special Restrictions.

May be broadcast after the time specified until the end of the night’s adult programming, for example, an S9 may only be broadcast after 9pm.


Updated: 12 February 2019