CAB classifications

Every commercial approved by CAB is awarded a classification or rating. These classifications determine what time of day the ad may be broadcast. For example, a commercial with an AO rating cannot be broadcast before 8:30pm.

 Rating

Definition



G

 

General. May be broadcast at any time.
Note that food and beverage products cannot be awarded a G. The equivalent classification for food and beverage advertising is a CF.


CF

 

Children’s Food. An advertisement for a food or beverage that may be broadcast during the hours allocated specifically for programmes aimed at children aged 5-13 years old.


GXC

 

General Except Children’s Programmes. May be broadcast at any time except during programmes which are intended specifically for children under the age of 13.


PGR

 

Parental Guidance. May be broadcast after 7.00pm (or during news programmes, or appropriate daytime adult programmes).


AO

 

Adults Only. May be broadcast after 8.30pm (or during appropriate daytime adult programmes).


GAA

 

General Alcohol Adult. May be broadcast at any time except during programmes which are intended specifically for children or young people under the age at which they can legally purchase alcohol.


L830

 

Liquor Advertising. May be broadcast only between the hours of 8:30pm and 6am.


S10 Special 10pm. May be broadcast after midnight until the end of the night’s adult programming.