New ASA Code for Gambling Advertising

The Advertising Standards Authority (ASA) has released its new Gambling Advertising Code following a review of the Code for Advertising Gaming and Gambling.

The Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm, with particular regard for the need to protect children, young people and other vulnerable persons.  The Code applies to gambling advertisements for “pay to gamble” and “free to gamble” activities, products and outlets as well as betting on racing or sporting events.

The new Code will be effective on 5 August 2019 for new gambling ads and from 4 November all gambling ads need to comply.  The Gambling Advertising Code is available here.

The Code has been developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors.  A report from the Codes Committee on the review of the gambling advertising standards is available here.

  • To view a PDF of this media release, click here.
  • To view the new Gambling Advertising Code, click here.
  • To view the report on the review of the Code for Advertising Gaming and Gambling, click here.