As we head into the summer months, it’s the perfect time to review the Advertising Standards Authority’s essential guidelines for depicting swimming pools in ads. Safety is a priority, and following these rules helps ensure compliant, family-friendly content. CAB is here to help – if in doubt, reach out for advice (always free of charge)…. Read More

CAB will be closed from 5pm Friday 20 December until Wednesday 8 January 2025. We will have an on-call holiday service to deal with any requests on the days when the office is officially closed. All requests should be sent to advice@commercialapprovals.co.nz. Below are the broadcasters’ material deadlines for the holiday season. Note that there… Read More

New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More

You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More