Repealing advertising restrictions for media
Legislation that will repeal all advertising restrictions for broadcasters on Sundays and public holidays has been introduced to Parliament, Media Minister Paul Goldsmith says. “Traditional media outlets are operating in an extremely difficult environment and as the Government we must ensure regulatory settings are enabling the best chance of success. This [change] will level the… Read More
Summer’s Here! Important Pool Advertising Guidelines
As we head into the summer months, it’s the perfect time to review the Advertising Standards Authority’s essential guidelines for depicting swimming pools in ads. Safety is a priority, and following these rules helps ensure compliant, family-friendly content. CAB is here to help – if in doubt, reach out for advice (always free of charge)…. Read More
Holiday Hours & Materials Deadlines
CAB will be closed from 5pm Friday 20 December until Wednesday 8 January 2025. We will have an on-call holiday service to deal with any requests on the days when the office is officially closed. All requests should be sent to advice@commercialapprovals.co.nz. Below are the broadcasters’ material deadlines for the holiday season. Note that there… Read More
Get your key numbers right
New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More
If you can’t back it up, don’t say it
You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More
Guidelines for motor vehicle advertising
The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More