2019 summer holiday deadlines

New Zealand’s major broadcasters have released their material deadlines for the upcoming Christmas and New Years holiday season. Note that there are significant differences between TVNZ, MediaWorks and Sky/Prime so please take extra care. CAB will be closed from 5:30 pm on Friday 20 December and open again on Monday 6 January 2020. We will have… Read More

ASA’s Annual Report

The Advertising Standards Authority (ASA) has released its 2018 annual report which highlights its work as the regulator of all ads in all media. Significant projects in 2018 included the launch of the Advertising Standards Code, a substantial consolidation of six codes into one to support responsible advertising and the end of a five-year project to… Read More

The paid placement of religious content

Download a pdf copy of this policy. From 1 November the paid placement of religious content will be treated as commercial advertising by NZ broadcasters and, as such, will require clearance from the Commercial Approvals Bureau (“CAB”) before being broadcast. Without CAB’s prior approval a religious advertisement cannot be broadcast in New Zealand. Approvals Criteria… Read More

If you can’t back it up, don’t say it

You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More

ASA releases new consolidated Advertising Standards Code

Monday 2 July 2018 – The Advertising Standards Authority (ASA) today released its new Advertising Standards Code. The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards. The six previous codes are: Advertising Code of Ethics; Code… Read More

Get your key numbers right

New Zealand’s television broadcasters often reject advertising key numbers that do not comply with the industry standard. In 2009 the New Zealand television industry adopted an industry standard for the formatting of television commercial key numbers. This was in response to the growing problem of key numbers that were incompatible with the broadcasters’ playout and… Read More

Guidelines for motor vehicle advertising

The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More