New ASA alcohol rules from April

Dec 2020 – The Advertising Standards Authority has adopted a new Alcohol Advertising and Promotion Code following a scheduled review of the existing Code for Advertising and Promotion of Alcohol. The new Code is effective from 1 April 2021 for new alcohol advertising and promotion and 1 July 2021 for all alcohol advertising and promotion. Since the previous review… Read More

Minor change to CAB’s classification system

On 1 August we’ll be renaming CAB’s existing PGR (Parental Guidance Recommended) classification to M (Mature) to avoid any possible confusion with the BSA’s new PG classification for free-to-air television. The formal definition will be as follows: M (Mature) – May be broadcast after 7.30pm or during news programmes, or daytime programmes suited for mature… Read More


This is just a quick update to let you know that the Commercial Approvals Bureau will be operating as usual during the upcoming coronavirus lockdown. We will be working remotely and will continue to accept approval applications via our online form, email or telephone. Take care and keep safe.

Minor price increase from 1 February 2020

CAB is making a small change to the fees charged to approve and classify commercials for broadcast in New Zealand (click to see new pricing). The increase only applies to commercials less that five minutes in duration and there is no change to the fee for approving infomercials. Advice and concept/script pre-approval will continue to… Read More

ASA’s Annual Report

The Advertising Standards Authority (ASA) has released its 2018 annual report which highlights its work as the regulator of all ads in all media. Significant projects in 2018 included the launch of the Advertising Standards Code, a substantial consolidation of six codes into one to support responsible advertising and the end of a five-year project to… Read More

The paid placement of religious content

Download a pdf copy of this policy. From 1 November the paid placement of religious content will be treated as commercial advertising by NZ broadcasters and, as such, will require clearance from the Commercial Approvals Bureau (“CAB”) before being broadcast. Without CAB’s prior approval a religious advertisement cannot be broadcast in New Zealand. Approvals Criteria… Read More

If you can’t back it up, don’t say it

You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More

ASA releases new consolidated Advertising Standards Code

Monday 2 July 2018 – The Advertising Standards Authority (ASA) today released its new Advertising Standards Code. The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards. The six previous codes are: Advertising Code of Ethics; Code… Read More

Get your key numbers right

New Zealand’s television broadcasters often reject advertising key numbers that do not comply with the industry standard. In 2009 the New Zealand television industry adopted an industry standard for the formatting of television commercial key numbers. This was in response to the growing problem of key numbers that were incompatible with the broadcasters’ playout and… Read More

Guidelines for motor vehicle advertising

The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More