If you can’t back it up, don’t say it

You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More

Get your key numbers right

New Zealand’s television broadcasters often reject advertising key numbers that do not comply with the industry standard. In 2009 the New Zealand television industry adopted an industry standard for the formatting of television commercial key numbers. This was in response to the growing problem of key numbers that were incompatible with the broadcasters’ playout and… Read More