New rules for financial ads from 1 June

The Advertising Standards Authority’s (ASA) Financial Advertising Code comes into effect for all financial ads on 1 June.   The new Code replaces the Code for Financial Advertising and was updated last year following a review. It became effective from 1 March 2022 for new financial advertising, and will become effective from 1 June 2022 for all financial advertising. The… Read More

ThinkTV reports highest TV revenue since 2015

ThinkTV says the resilience of linear ad spend alongside the growth of digital (BVOD, SVOD) highlights the power of cross platform television campaigns for advertisers. The 2021 ASA report released today shows TV ad revenue at $605M, up 15.9% on the previous year, and 4.5% growth on pre-pandemic 2019 spend. Linear television remains a powerhouse… Read More

New rules for financial advertising

The Advertising Standards Authority (ASA) has adopted a new Financial Advertising Code following a routine review. The new Code replaces the Code for Financial Advertising and will be effective from 1 March 2022 for new financial advertising, and 1 June 2022 for all financial advertising. ASA Chief Executive Hilary Souter said the new Code takes… Read More

2021 Christmas and New Year’s deadlines

New Zealand’s major broadcasters have started releasing their material deadlines for the upcoming Christmas and New Year’s holiday season. Note that there are differences between the networks so please take extra care. CAB will be closing at 5pm on Thursday 23 December and open again on Monday 10 January 2022. We will have an ‘on-call’… Read More

New ASA alcohol rules from April

Dec 2020 – The Advertising Standards Authority has adopted a new Alcohol Advertising and Promotion Code following a scheduled review of the existing Code for Advertising and Promotion of Alcohol. The new Code is effective from 1 April 2021 for new alcohol advertising and promotion and 1 July 2021 for all alcohol advertising and promotion. Since the previous review… Read More

Minor change to CAB’s classification system

On 1 August we’ll be renaming CAB’s existing PGR (Parental Guidance Recommended) classification to M (Mature) to avoid any possible confusion with the BSA’s new PG classification for free-to-air television. The formal definition will be as follows: M (Mature) – May be broadcast after 7.30pm or during news programmes, or daytime programmes suited for mature… Read More

CAB & COVID-19

This is just a quick update to let you know that the Commercial Approvals Bureau will be operating as usual during the upcoming coronavirus lockdown. We will be working remotely and will continue to accept approval applications via our online form, email or telephone. Take care and keep safe.

Minor price increase from 1 February 2020

CAB is making a small change to the fees charged to approve and classify commercials for broadcast in New Zealand (click to see new pricing). The increase only applies to commercials less that five minutes in duration and there is no change to the fee for approving infomercials. Advice and concept/script pre-approval will continue to… Read More

ASA’s Annual Report

The Advertising Standards Authority (ASA) has released its 2018 annual report which highlights its work as the regulator of all ads in all media. Significant projects in 2018 included the launch of the Advertising Standards Code, a substantial consolidation of six codes into one to support responsible advertising and the end of a five-year project to… Read More

The paid placement of religious content

Download a pdf copy of this policy. From 1 November the paid placement of religious content will be treated as commercial advertising by NZ broadcasters and, as such, will require clearance from the Commercial Approvals Bureau (“CAB”) before being broadcast. Without CAB’s prior approval a religious advertisement cannot be broadcast in New Zealand. Approvals Criteria… Read More