An advertising guide for the 2023 Election

The Advertising Standards Authority (ASA) has released their Guide on Election Advertising 2023. 

This Guide will assist political parties and candidates, advocacy groups, consumers and the advertising industry to understand the ASA’s role in supporting responsible election advertising.

The Guide on Election Advertising 2023 is available on the ASA website here.

The Guide sets out the jurisdictions of each of the regulators of election advertising, and includes an infographic outlining the roles of the ASA, the Electoral Commission, the Broadcasting Standards Authority and the NZ Media Council in relation to election advertisements, editorial and programme content.

It includes information on the Advertising Standards Code which sets out the principles and rules that support responsible advertising, how to complain and how to respond to a complaint.

The ASA will be providing opportunities for the advertising industry to attend training on code compliance in the lead up to the General Election.

In addition, the ASA has recently released their Guidance Note on Advocacy Advertising. The Guidance Note provides more information on how the Complaints and Appeal Boards interpret the Advertising Standards Code when considering complaints about advocacy advertisements, and includes examples and case studies to clearly illustrate the requirements of Rule 2(e).

– To view the Guide on Election Advertising, please click here. 
– To view the Guidance Note on Advocacy Advertising, please click here.