ASA ordered 200 ads to be removed or changed in 2021

The Advertising Standards Authority (ASA) has released its 2021 Annual Report, which outlines the self-regulatory action undertaken by the ASA and provides a snapshot of its key areas of work.

The ASA handled 1245 complaints about 570 advertisements in 2021, of these 200 where ordered to be removed to changed.

ASA Chief Executive Hilary Souter said the report highlighted the exceptional voluntary compliance rate.

“In 2021, 97% of advertisers complied with decisions and where there was non-compliance this was generally in advertiser-controlled media (such as volunteer letter box delivery),” she said.

A breakdown of the ASA workload, complaints statistics and the most complained about commercial and non-commercial ads are included in the annual report.