14 August 2023 – We are making a change to the fees we charge to approve and classify commercials for broadcast from 1 October 2023. Advice and script pre-approval will continue to be provided free of charge. We understand that price increases are never going to be popular but note that this increase is our… Read More

The Advertising Standards Authority (ASA) has released two new suites of resources to support advertisers and agencies when navigating the Advertising Standards Codes and Complaints Process.  A suite of seven Get It Right The First Time infographics run through common advertising mistakes across high-risk topics, and include the ASA’s top tips for how to avoid a Code breach in these areas. … Read More

New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More

You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More