Anzac Day advertising guidelines

ASA’s Anzac Day Advertising Guidelines (republished from asa.co.nz): is a New Zealand national holiday commemorated on April 25 each year. It is the anniversary of the landing of the Australian and New Zealand Army Corps at Gallipoli in Turkey during World War I. The┬áMinistry for Culture and Heritage┬áprovides guidelines about the use of the word… Read More

Get your key numbers right

New Zealand’s television broadcasters often reject advertising key numbers that do not comply with the industry standard. In 2009 the New Zealand television industry adopted an industry standard for the formatting of television commercial key numbers. This was in response to the growing problem of key numbers that were incompatible with the broadcasters’ playout and… Read More

Guidelines for motor vehicle advertising

The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More