New rules for financial advertising

The Advertising Standards Authority (ASA) has adopted a new Financial Advertising Code following a routine review. The new Code replaces the Code for Financial Advertising and will be effective from 1 March 2022 for new financial advertising, and 1 June 2022 for all financial advertising. ASA Chief Executive Hilary Souter said the new Code takes… Read More

2021 Christmas and New Year’s deadlines

New Zealand’s major broadcasters have started releasing their material deadlines for the upcoming Christmas and New Year’s holiday season. Note that there are differences between the networks so please take extra care. CAB will be closing at 5pm on Thursday 23 December and open again on Monday 10 January 2022. We will have an ‘on-call’… Read More

A reminder about key numbers

New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More

Guidelines for motor vehicle advertising

The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More