2023 holiday deadlines and opening hours
New Zealand’s television broadcasters have released their material deadlines for the upcoming Christmas and New Year’s holiday season. Note that there are differences between the networks so please take extra care. CAB will be closing at 1pm on Friday 22 December and open again on Wednesday 10 January 2023. We will have an ‘on-call holiday… Read More
New CAB pricing from 1 October 2023
14 August 2023 – We are making a change to the fees we charge to approve and classify commercials for broadcast from 1 October 2023. Advice and script pre-approval will continue to be provided free of charge. We understand that price increases are never going to be popular but note that this increase is our… Read More
ASA launch new industry resources
The Advertising Standards Authority (ASA) has released two new suites of resources to support advertisers and agencies when navigating the Advertising Standards Codes and Complaints Process. A suite of seven Get It Right The First Time infographics run through common advertising mistakes across high-risk topics, and include the ASA’s top tips for how to avoid a Code breach in these areas. … Read More
Get your key numbers right
New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More
If you can’t back it up, don’t say it
You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More
Guidelines for motor vehicle advertising
The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More