ASA ordered 200 ads to be removed or changed in 2021

The Advertising Standards Authority (ASA) has released its 2021 Annual Report, which outlines the self-regulatory action undertaken by the ASA and provides a snapshot of its key areas of work. The ASA handled 1245 complaints about 570 advertisements in 2021, of these 200 where ordered to be removed to changed. ASA Chief Executive Hilary Souter said… Read More

New rules for financial ads from 1 June

The Advertising Standards Authority’s (ASA) Financial Advertising Code comes into effect for all financial ads on 1 June.   The new Code replaces the Code for Financial Advertising and was updated last year following a review. It became effective from 1 March 2022 for new financial advertising, and will become effective from 1 June 2022 for all financial advertising. The… Read More

ThinkTV reports highest TV revenue since 2015

ThinkTV says the resilience of linear ad spend alongside the growth of digital (BVOD, SVOD) highlights the power of cross platform television campaigns for advertisers. The 2021 ASA report released today shows TV ad revenue at $605M, up 15.9% on the previous year, and 4.5% growth on pre-pandemic 2019 spend. Linear television remains a powerhouse… Read More

A reminder about key numbers

New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More

Guidelines for motor vehicle advertising

The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More