A reminder about key numbers

New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More

Guidelines for motor vehicle advertising

The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More