New ASA alcohol rules from April
Dec 2020 – The Advertising Standards Authority has adopted a new Alcohol Advertising and Promotion Code following a scheduled review of the existing Code for Advertising and Promotion of Alcohol. The new Code is effective from 1 April 2021 for new alcohol advertising and promotion and 1 July 2021 for all alcohol advertising and promotion. Since the previous review… Read More
Minor change to CAB’s classification system
On 1 August we’ll be renaming CAB’s existing PGR (Parental Guidance Recommended) classification to M (Mature) to avoid any possible confusion with the BSA’s new PG classification for free-to-air television. The formal definition will be as follows: M (Mature) – May be broadcast after 7.30pm or during news programmes, or daytime programmes suited for mature… Read More
A reminder about key numbers
New Zealand’s broadcasters often reject advertising key numbers that do not comply with the industry standard. The industry standard below was adopted to ensure that key numbers are compatible with the broadcasters’ playout and logging systems. A key number should include no more than 12 alphanumeric characters. Underscores, spaces, slashes and hyphens are ignored. A… Read More
Guidelines for motor vehicle advertising
The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More