If you can’t back it up, don’t say it

You may not know it but it’s illegal in New Zealand to make a claim about a good or service without reasonable grounds for doing so at the time that the claim is made. Which is why we may ask you to provide evidence to substantiate (prove) your claims before approving your commercial. The Commerce… Read More

ASA releases new consolidated Advertising Standards Code

Monday 2 July 2018 – The Advertising Standards Authority (ASA) today released its new Advertising Standards Code. The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards. The six previous codes are: Advertising Code of Ethics; Code… Read More

ASA releases annual report on ad standards

In 2017 the Advertising Standards Authority (ASA) received 603 formal complaints and responded to 347 enquiries from media companies, advertisers and agencies about advertisements prior to publication or broadcast. Over half the complaints related to misleading claims in advertisements and just under 20% of complaints were about taste and decency issues. Therapeutic and health products… Read More

Get your key numbers right

New Zealand’s television broadcasters often reject advertising key numbers that do not comply with the industry standard. In 2009 the New Zealand television industry adopted an industry standard for the formatting of television commercial key numbers. This was in response to the growing problem of key numbers that were incompatible with the broadcasters’ playout and… Read More

Guidelines for motor vehicle advertising

The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas: Guidelines on the use of overseas motor vehicle advertising in New Zealand The NZ Transport Agency (Transport Agency) is the Crown agency responsible for an affordable, integrated, safe, responsive and sustainable land transport system in New… Read More