New rules for financial ads from 1 June

The Advertising Standards Authority’s (ASA) Financial Advertising Code comes into effect for all financial ads on 1 June.  

The new Code replaces the Code for Financial Advertising and was updated last year following a review. It became effective from 1 March 2022 for new financial advertising, and will become effective from 1 June 2022 for all financial advertising.

The new Code takes into account legislative changes affecting financial advertising. A key part of the updated Code is the definition of financial advertising, which is now clearer and in more detail for industry and consumers to understand.

• Download a PDF of the Financial Advertising Code.
• Download a PDF of the Report on the review of the Code for Financial Advertising and the draft Financial Advertising Code.